Business plan·Financial model·FP&A partner·Fundraising strategy

Smart Finance
Starts Here.

You're in the Right Place.

Foundations For Growth.

A finance partner who speaks business.
So you can move fast, and make smart decisions.

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Three Ways We Help Companies Win

FP&A for Growing Companies

Scaling fast is exciting, until the numbers stop making sense. I step in as your fractional FP&A partner to bring structure, visibility, and control to your finances. Budgeting, rolling forecasts, board decks, KPI frameworks, revenue analysis, sales & revenue optimization, track revenue opportunities, cost optimization. Everything your leadership team needs to make smart decisions, fast.

Business Planning & Fundraising

Raising your first or second round? I build your financial story from scratch: a solid business plan, a defensible financial model, and a pitch deck that speaks the language investors expect. From assumptions to projections, I make sure your numbers tell a compelling and credible story.

Accounts Payable Management

AP master, financial systems expert, +15 years experienced AP manager in high-tech SaaS companies, dynamic fast growing.

Who We Are

Meital Levi

Meital Levi

FP&A Expert

I bring transparency to your numbers. Financial modeling, strategic planning, and translating data into decisions that drive growth.

Rona Ben-Kalifa

Rona Ben-Kalifa

AP Expert

AP master, financial systems expert, +15 years experienced AP manager in high-tech SaaS companies, dynamic fast growing.

Finance That Moves as Fast as You Do

At BoWave, we believe finance should drive growth, not slow it down. We combine deep FP&A expertise with modern tools and hands-on partnership to give startups and growing companies the financial clarity they need to move fast and make smart decisions.

Do More With Less

We don't believe in throwing hours at a problem. We believe in working smart, using AI tools, automation, and modern workflows to deliver better results in less time.

Never on Autopilot

No copy-paste months. No "same report, different date." Every cycle is a chance to rethink, restructure, and improve. If something can be done better, we'll find a way.

Your Strategic Finance Partner

We work side by side with CEOs, VPs, and budget owners, translating numbers into decisions, connecting finance to the business, and making sure every stakeholder sees the full picture.

Always Evolving

New tools, new methods, new thinking. We're constantly looking for what's next, whether it's an AI tool that cuts modeling time in half or a new way to present data to a board.

Flexible by Design

01

Advisory Hours

Get expert guidance before committing to a full engagement. Ideal for specific questions, quick reviews, or a second pair of eyes on your numbers.

02

Project-Based

A defined scope with clear deliverables: business plans, financial models, pitch decks, or fundraising strategy. Start to finish.

03

Retainer / Hour Bank

Ongoing FP&A support on a monthly basis. A dedicated finance partner without the overhead of a full-time hire.

04

Custom Fit

Every company is different. We tailor the engagement to match your stage, your needs, and your budget. Let's figure it out together.

Proven at Every Stage

0
Years in Finance
0
Tech Companies
Seed → Acquisition
Full Lifecycle

Led FP&A at companies from seed stage through acquisition, including the Workday acquisition of HiredScore. Built finance functions from scratch, implemented ERP systems, and partnered with executives to drive growth at every stage.

NetSuiteWorkday AdaptiveLookerTableauSalesforceGoogle Sheets

Real Projects. Real Results.

B2B · Construction-Tech

Tech B2B Startup

Cash Flow & Profitability

Operating P/L (Bars) + Cash Balance (Line)
$680K $412K $195K $310K $445K
-$195K
-$230K
-$148K
-$72K
-$31K
$18K
$75K
$158K
Q1 '26Q2 '26Q3 '26Q4 '26Q1 '27Q2 '27Q3 '27Q4 '27
Operating Loss
Operating Profit
Cash Balance

Business Model

Phase 1 (Q1 2026 - Q4 2027)
$2,800
Avg Order Value
18%
Take Rate
$504
Take Rate Revenue
$12
SaaS Per User
$11.4M
Total GMV
Gross Merchandise Value
$2.1M
Take Rate Revenue
On delivery value
$6K
Logistics Revenue
5% of logistics costs
$245K
SaaS Revenue
Recurring subscriptions
$2.4M
Total Revenue
$11.4M
Total GMV
3,860
Total Orders
65
Total Customers

Built a full business plan and financial model for a construction-tech B2B platform preparing for a $3M Seed round. Delivered an AI-powered planning tool with formula-based Excel exports, Google Sheets integration, and a fully dynamic pitch deck generated via Apps Script, updated automatically from a single data source.

B2C · Consumer App

B2C App Startup

Users & Revenue

12-Month Growth Plan
5,000
Pilot Users (Free)
12,500
End of Year 1 (Paying)
$29/mo
Basic · 70%
$49/mo
Premium · 30%
$185
LTV · 6mo
$580K
Year 1 Revenue
$35
ARPU / Month
15%
Monthly Churn

The Deal

Pre-Seed SAFE Terms
$500K
Investment
$8M
Valuation Cap
6.25%
Ownership at Cap
Month 14
Breakeven
$580K
Year 1 Revenue
($410K)
Net Result

Use of Funds

Year 1 Allocation
$125K
COGS
16%
$285K
R&D
36%
$195K
S&M
25%
$185K
G&A
23%
$790K
Total Year 1 Costs

Developed a comprehensive financial model and fundraising strategy for a consumer app entering its first institutional round. Covered user growth projections, monetization modeling, unit economics, SAFE investment terms, and investor-ready materials including a dynamic pitch deck.

AI-Powered Financial Planning

Modern tools. Faster delivery. Better results.

Lovable & Base44

AI app builders for interactive financial models and planning tools

Claude Code & Terminal

AI-assisted development, automation, and rapid prototyping

Google Sheets & Apps Script

Dynamic dashboards and auto-generated pitch decks

Excel & Financial Modeling

Formula-based models with full export and integration capability

From Idea to Investor-Ready: The Workflow

01
AI-Built Model
Lovable / Base44
02
Excel Export
Formula-based
03
Google Sheets
Live data source
04
Dynamic Pitch Deck
Auto-updated via Apps Script

Let's Talk

Have a project in mind? Need a financial second opinion? Or just want to explore how we can work together? Reach out, we'd love to hear about what you're building.

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